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Privacy policy

If you order something, we need your details to ensure that we can deliver your order. But we always handle your personal information carefully. We take care of them and keep them safe. We are happy to share what we do with your personal information and why we need it here. If you have any questions after reading our privacy policy, please contact us.

This privacy policy may change from time to time if new developments give rise to this. The most up-to-date privacy policy can be found on this website. We recommend that you review this privacy policy regularly so that you are aware of these changes. You will always see the last date of change here.

This privacy policy was last amended on July 6, 2018.

Who is responsible for the processing of my personal data?
BK-Wholesale B.V. trading under AQV-Systems, located at Zeverijnstraat 24-R, 1216 GK Hilversum, is responsible for the processing of data as described in this privacy policy.

When does this privacy policy apply?
This privacy policy applies to all personal data that AQV-Systems processes from anyone who has ever had contact with AQV-Systems, such as our visitors, customers and business contacts.

What are personal data?
Personal data is all data that can be traced back to you as an individual. Just think of your name, phone number, address or email address. But also data such as your IP address or AQV-Systems customer number are personal data. And other data that is unique to you, such as your AQV-Systems order history or browsing habits.

From whom do we process personal data and how do we get this data?
We process the personal data of anyone who has (had) direct or indirect contact with AQV-Systems, such as (business) customers and partners’ contacts.

We get the information directly from you, when you visit our website, create an account and fill in certain details or when you contact us via our contact form or by phone.

In some cases, we receive your information from others. When someone sends an order directly to you, we get your name and address information.

What data do we process from you, what do we use it for and how long are it stored?
Data for processing your order

If you order something, we need certain information from you to be able to deliver your order and to keep you informed about your order. This information is also required for any returns or repairs.

For this we collect your name, email address, delivery address(s), payment details and your phone number.

The data is required to execute the agreement you have concluded with us (or with one of our sales partners). Under the law, we must keep the data related to your order for 7 years.

Information in
your account
In your personal account we keep the following information: your name, (delivery and residence/location) address(s), telephone number, email address, payment details.

In your account, we also keep your order history including chosen delivery options.

It is our customer promise to make our customers’ lives easier and more enjoyable. That’s why we keep the data in your account as long as you are an active customer with us. If you haven’t logged in with us for 7 years, we’ll delete all your data. In addition, you can make a request at any time to have your data deleted in your account.

Details about your
contact with us
You can call or email us or send a message via social media, such as Facebook.

We can help you faster next time by keeping your data. We therefore keep the notes about customer contact as long as you are an active customer with us.

When you send us a private message via Facebook, we will keep the messages for up to 6 months, or shorter if you delete the message yourself earlier.

Data for an optimal
shopping experience
In our store there are many different items. We would like to help you find what you are looking for among all these articles.

First of all, we make sure that our website works well so that you can shop optimally. To do this, when we visit AQV-Systems, we collect your IP address, information about your Internet browser, any language settings and information about the settings of the computer’s operating system or mobile device with which you visit us.

We also ensure that AQV-Systems is as relevant as possible by tailoring our store to your personal preferences. To be able to do this, we collect your search, click and buying behaviour at AQV-Systems. We use this data to map generic customer patterns. This is not so much about the knowledge about individual customers. It is our customer promise to make our customers’ lives easier and more enjoyable. That’s why we keep this data as long as you are an active customer with us. If you haven’t logged in with us for 7 years, we’ll delete all your data.

Improve the shopping experience based on general information and
sales statistics
When you view an article on AQV-Systems, you’ll also see other articles we recommend (for example, under the heading “Related Products”). These recommendations are based on the article or category you’re currently looking at. Based on statistics, we know that customers who bought that item were also interested in the other items. These recommendations are not personal: everyone who views that article will see the same recommendations. Or we’ll show you what other users were looking for based on your search. This kind of improving your shopping experience can also be seen in a physical store. For example, articles of the same type or that belong together are usually combined. And the seller also knows what’s popular and what other customers bought when they came into the store with the same demand.

Marketing data

Personalized emails
We regularly have offers, special promotions and news that we would like to share with you. We like to share it by e-mail. If you have an account with us and have placed one or more orders, we’ll email you suggestions, information about our articles and services based on your purchases and review requests. If you give us permission to do so, we may also email you other information, such as the daily offer, general win actions or personal recommendations and information. These personal recommendations are based on your purchases and visit history from up to 2 years ago to make the content of the email more interesting to you. If you prefer not to receive this kind of information, you can immediately opt out of newsletters in the relevant email.

Data to combat
No one is waiting for security incidents and fraud, neither are we. That’s why we use personal data (including IP addresses and search, browsing and buying behaviour) to investigate, prevent and prevent unauthorized access and fraud.

If you use social media like Facebook, you can use “like and share” buttons on AQV-Systems to share articles you like, find useful or useful with your friends on your social media account. AQV-Systems will not be able to access your social media account. We recommend that you review the privacy policies of the social media parties where you have an account so that you know how your data is used and how you can adjust your settings.

With whom is your data shared?

Distribution and logistics
In order to settle your order, we work together with distribution partners. These parties receive your customer number, order number, name and delivery address to ensure that they can process your package correctly.

We also work with PostNL. They get your name and delivery address from us. They need this information to deliver your package to your chosen address.

Other external
service providers
We also engage other third-party service providers to help with different things. Sometimes they also need personal data for this. We only share the data necessary for the assignment that the external service provider performs for us. We do not sell your data to these service providers or other third parties. And with all external service providers we conclude agreements in which we agree on what they can do with the data.

The types of work that our external service providers carry out for us are:

  • supporting the delivery of our digital services such as the hosting, maintenance and support of our websites and applications;
  • supporting our advertising and marketing campaigns;
  • obtaining ratings and reviews;
  • financial services, such as payment services and debt collection agencies.

Sometimes we have to pass on personal data to the government. This may occur first of all if certain public institutions need this data to carry out their tasks, such as the Tax Office. The police or the judiciary may also need certain information in the event of fraud or abuse. Finally, certain supervisors may have access to personal data as part of an investigation.

How do we handle data from our business sales partners?
With data from our business sales partners, we handle our customers’ data as carefully as we do. That’s why this privacy policy applies to our sales partners.

When you sell as a business sales partner via AQV-Systems, we store your KVK number and your VAT number in addition to the contact details you enter in your sales account (the name of your company, the name of your company’s contact, email address, your contact address (and any other addresses), payment details and your phone number).

We will keep the information from the sales account as long as you are an active seller with us. After that, we delete your data, except for the data that we must or may retain under the law. Under the tax legislation, we must keep certain data for at least 7 years.

Where do we store your data?
We store your data within the European Economic Area (“EEA”). However, certain data we collect may be passed on to or stored at a destination outside the EEA, for example because one of our third-party service providers is located there. When this happens, we ensure that this is done in a safe and lawful manner.

How is your data protected?
AQV-Systems takes measures to protect your personal data. Both organizationally and technically.

What rights can you exercise with respect to your data?

Right to
You have the right to an understandable and transparent explanation of how we handle your personal data and what rights you can exercise in that regard. In this privacy policy we have therefore explained in detail what data we collect from you and how we handle your data.

Right of access
You have the right to request access from us at any time in the information we have available about you. You can request this via the contact form. We process applications within 30 days at the latest.

Right to
You have the right to have your personal data corrected if it is incorrect or outdated and/or to have it replenished if it is incomplete. You can report this 24/7 via the contact form.

Right to
You have the right to object to the processing of your data if you do not agree with the way we process your personal data. This right applies to the data we use for direct marketing. For example, you can ask us to stop using your data for personalised recommendations on the website. You can indicate this via the contact form. In addition, this right also applies to other data we use of you on the basis of our legitimate interest. For example, you can choose to forget and keep forgetting the information about your browsing and search behavior. You can indicate this via the contact form. We process applications within 30 days at the latest.

Right to data
You have the right to receive data that you have given to us under the agreement(s) you have concluded with us in a machine-readable format, so that you can keep this data in a database of you or another party. These include your name, address and residence details and order history.

Right to
You have the right to request restrictions on the processing of your data. This means that we may keep your data but not use it. This right arises in a number of cases. If you believe this is the case, you can contact us via the contact form.

Right to be forgotten/request to
delete account
You have the right to ask us to delete all of our information about you. When you submit a request to delete your account, we will delete data that can be traced back to you except for the information we must or may retain under the law. We offer you the opportunity to submit a request via the contact form.

Right to file
a complaint
You have the right to file a complaint about the way we handle your data. When you have a complaint, we prefer to resolve it with you ourselves. Please contact us for that. Finally, you have the right to contact the Dutch Data Protection Authority with your complaint.

If there are ambiguities and/or inaccuracies in a translated version of this privacy statement, then the Dutch original applies.


If you have any questions about how AQV-Systems handles personal data, please contact us via or by telephone at +31 (0) 35 628 47 08.

We’re happy to help you.